Spotify’s event was a subdued affair, in the morning, directly after its global Stream On event. The narrative that “TV is dead” also became passé, so much so that it can now be frustrating for other mediums as they attempt to get buyers to consider anything other than TV.Īudio remains somewhat fractured in how it approaches media buyers and the wider advertising sector, however it appears both Acast Australia and Spotify are getting in early in 2021, and pitching their stories, innovations and plans to the market. For the most part, it worked, and television advertising weathered the low tide of COVID far better than many other mediums. ThinkTV had the unenviable task of getting each of the commercial free-to-air networks and Foxtel to stop undercutting each other with negative messages about how the other one was performing, and instead take the “rising tide lifts all ships” approach to the medium. Not only did television know how to throw a great event (pre-COVID – I’m yet to see their post-COVID efforts), they also (somewhat) stopped the internal bickering and presented a (mostly) united voice to the market via industry body ThinkTV.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |